My Story

Creating is in my blood.

Back in 2011 when I first became a Mother, I made a decision that having children need not mean a compromise on style.

I made it my mission to both source and produce playful, design-led products for my family with an aesthetic we’d all love. I enjoyed finding these brands so much that I decided to write about my discoveries. Soon enough, brands were taking note of my styling and started to reach out. This brand was born as Velveteen Babies and I also integrate our style and aesthetic in my personal instagram account @coral.atkinson

My business, Velveteen Babies LTD  is based in England, and was started whilst I was on maternity leave from my career in the luxury retail sector back in 2013. At the time, there was nothing like my style in the marketplace and word soon spread through Instagram.

I began producing a range of design led children's garlands and cloud wall hangings which I made in between nursing baby. Thanks to developing social media, and branding,  it went  from strength to strength, now with over 80 000 followers on Instagram (@velveteen_babies)

I now have three children, Felix, 8, Barney, 5 and Willa, 2. I regularly work with like minded children's and interior brands to create styled content for them, as well as growing my own business. It all intertwines and grows.

The magic of design

As director of Velveteen Babies, I design and source my product range, manage my social media accounts and create original, engaging, quality content. 

I undertake the following types of projects for others:

-Photography commissions

-Design collaborations

-Interiors and product styling both within my feeds and blog and also externally

Contact me, Coral Atkinson via the button below if you are interested in working with me or collaborating.